Web AppAutomation2022
FMCG Campaign Platform
Brand Campaigns (Hisense, Almarai, Snickers)
A comprehensive digital campaign management platform for major FMCG brands, handling landing pages, lead capture, receipt validation, prize management, and conversion tracking at scale.
F
01The Challenge
Managing multiple simultaneous brand campaigns across different regions required a centralized platform with strong security, fraud prevention, and real-time analytics.
02The Solution
Built a multi-brand campaign platform with customizable landing pages, receipt OCR validation, rate limiting, GA4/GTM deep integration, and real-time performance dashboards.
03Key Results
- Successfully managed campaigns for Hisense, Almarai, Ariel & Tide, Persil, Snickers
- Fraud prevention with receipt duplication detection
- Real-time GA4 conversion tracking and funnel analytics
- Multi-language (Arabic/English) campaign support
Tech Stack
LaravelReact.jsGA4GTMMySQLRedisAWSMailchimp
Categories
Web AppAutomation
Year
2022